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Guides, insights and how-tos on technical seo from The Cogent team.

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XML Sitemap in SEO guide covering importance, benefits, sitemap setup, XML structure, and common sitemap mistakes.
Latesttechnical seo

XML Sitemap in SEO: Importance, Benefits, Setup & Common Mistakes

What is an XML sitemap in SEO? An XML sitemap is a file that lists the pages, videos, images and other content on your website so that search engines can more easily crawl your site. While a sitemap will help to discover your…

Nitin JainNitin JainOct 31, 202622 min read
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Robots.txt in SEO guide explaining how to create, test, and fix common robots.txt mistakes for better website crawling.
technical seo

Robots.txt in SEO: How to Create, Test, and Fix Common Mistakes

What is robots.txt in SEO? It's a plain text file at the root of your website that tells search engine crawlers which URLs they may crawl and which…

Nitin JainNitin JainOct 28, 202613 min read
Search Console showing Crawled – currently not indexed pages and the steps to fix them
Marketing Guides

Crawled – Currently Not Indexed: Why Google Skips Your Page and How to Fix It

“Crawled – currently not indexed” means Google has visited and read your page but decided, for now, not to add it to the search index. It is not a…

Nitin JainNitin JainOct 6, 20269 min read
Robots.txt vs Noindex comparison showing crawling and indexing differences for technical SEO
Blog

Robots.txt vs Noindex: When Should You Use Each?

Robots.txt or noindex: Which one actually keeps a page out of Google? The honest answer is that they do two different jobs, and mixing them up is one…

Nitin JainNitin JainSep 7, 20268 min read

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