A major boon to the advertising industry, Social Media Marketing (SMM) has provided a whole new window of engagement for marketers and audiences alike. We all are a global community of 350 million social
media users growing every day! Social Media Marketing helps you reach out to your audience via social media sites such as Facebook, Twitter, LinkedIn, Pinterest, and more, as well as using blogs, RSS feeds,
social news sites, and other platforms. SMM is the most cost-efficient method of communication with your potential & current customers.
You can grow your visibility, develop your brand, create traffic and leads, and convert them into sales through social media. Social media websites have more persuasive power than anything else due to the "word of mouth" aspect!
Social media marketing involves using social media platforms to establish brand recognition, capture customer attention, and connect brands with a broader and more diverse audience.
Through social media marketing (SMM), you can increase brand exposure across the web and develop meaningful connections with your fans and customers. As a social media marketing company, we provide our SMM
services to small businesses, enterprise organizations, and multi-location businesses. We offer the best social media marketing services at an affordable cost.
Our experts at The Cogent will create social media presences for your brand that will help you showcase and push your products/services, reach your target audience, build a relationship with them, and boost engagement levels. Our social media strategy will cover all aspects of a brand's social presence, right from conceptualizing a big idea to increasing the brand's presence and influence.
The following are the benefits of social media marketing
The following are the social media marketing services that we offer to our clients
Our account management services cover every major social media platform, including Facebook, Twitter, Linked In, and Instagram. Our management services will help you connect with your users where it matters most with each platform's unique capabilities. We have the expertise, strategies, and resources to build and sustain a strong social media presence for your brand. We handle your complete social media account.
With the rise of the digital age, there is no other forum as powerful and as comprehensive as social media. Social media platforms can not only be used by businesses to interact, engage, entertain, educate and hold conversations with their existing customers but they can also be used as a powerful marketing tool for connecting with and impressing new ones. Businesses need to create content that is tailored to the specific tastes and interests of audiences across different social media channels to contribute directly to their sales, brand image, and customer relationships.
Influencer marketing is the form of marketing in which your target audience is addressed or influenced by an influencer who is having a large audience base. Using influencer marketing an influencer is picked to promote business services and products so that his/her followers get to know about business services and products and that could lead to more reach and brand awareness.
The following are the social media marketing platforms
Social media marketing on Facebook is a low-cost and popular form of online marketing. The Cogent's Facebook marketing services can showcase your high level of customer service and drive traffic to your website. To expand your reach and establish your brand authority, we determine your marketing budget, optimize your Facebook ads, manage your Facebook page, clean up posts, and perform regular Facebook optimization.
Boost your brand with Twitter marketing. Our Twitter marketing team will develop a plan that matches your goals. We use data-tracking tools to measure your analytics, identify your target audience, and generate traffic to your website using organic and paid Twitter marketing strategies.
Our YouTube marketing service can help you learn more about your target audience, improve your video quality, and create engaging YouTube marketing content that resonates with their interests.
Improve your YouTube social media marketing strategy to grab your customers' attention and motivate them to take action.
Our social media marketing solutions for Pinterest will help you convert more browsers into customers. We analyze your Pinterest analytics to determine your pin performance and help you improve your Pinterest marketing campaign. Our Pinterest marketing experts ensure that each of your pins is categorized properly, includes a text overlay on images, crafts convincing, keyword-optimized descriptions and utilizes powerful CTAs.
Using Instagram Marketing, you can reach more and more customers and build a community around your brand. Instagram is a very effective and must-use platform for any business working toward establishing its online business. Instagram provides a virtual storefront along with lots of potential customers. The Cogent's Instagram advertising experts enhance your business profile, launch sponsored ads, share-worthy images, and content, and make your story stand out through Instagram reels and IG stories.
An effective LinkedIn social media marketing strategy differentiates your brand from your competitors. Our goal is to establish your professional reputation across all social media channels. We manage your LinkedIn company page, create valuable marketing posts, build relationships with industry leaders, and implement LinkedIn campaign management.