Twitter vs Threads: Difference Between Twitter and Threads
In the fast-paced world of social media, trends and interests of people are changing frequently and the best example is Twitter vs Threads. From Long video trends to short trending videos, now people’s interest is changing to textual conversation and textual updates on social media platforms. The Two contenders have emerged to compete for dominance in the realm of text-based communication: Twitter and Threads. While both platforms share similarities in their purpose, they differ in terms of a lot of factors.
Twitter, a popular microblogging platform, allows users to share short messages called “tweets” within a character limit. With its real-time nature, it serves as a hub for breaking news updates, personal opinions, and engaging conversations with a vast audience. Boasting a staggering user base of approximately 535 million, Twitter has proven its resilience against numerous rivals over its 17-year history, including Reddit, Tumblr, Parler, and Gettr. It remains a go-to source for quick access to trusted content, particularly for current events and sports news.
On the other hand, Threads, developed by Meta, offers a unique blend of features from Instagram and Twitter. Designed as a micro-blogging platform, Threads enables users to share short text updates in connected “threads.” This innovative approach aims to enhance the user experience by providing a seamless combination of Instagram’s visual appeal and Twitter’s concise communication style. Recent reports indicate that Threads has garnered over 100 million users within just a week, surpassing initial expectations and impressing even Facebook, its parent company.
In the battle for dominance in text-based social media, the odds seem to favor Mark Zuckerberg’s Threads app, backed by Meta’s extensive social media dominance and 2022 revenues of over $116 billion. In contrast, Elon Musk’s Twitter, despite its loyal user base and its $5 billion revenue in 2021, faces the challenge of competition from a newcomer offering a similar product.
However, this showdown between the bros of social media is far from predictable. Twitter’s long-standing presence, loyal user base, and its position as the fastest source of trusted content make it a formidable opponent. While Threads replicates Twitter’s functionality, it remains to be seen whether it can offer a better product and sway users in its favor.
As the battle between Mark Zuckerberg’s Threads and Elon Musk’s Twitter unfolds, the outcome remains uncertain. Both platforms bring unique strengths to the table, and only time will tell which one will claim the throne in the realm of text-based social media.
Twitter is a leading social media platform that revolutionized information sharing in the digital age. On Twitter users can post short messages called tweets, limited to 280 characters, to express thoughts, share content, and engage with others. It also serves as a real-time hub for breaking news, trending topics, and discussions across various fields. Hashtags ‘#’ in Twitter are crucial in organizing conversations and expanding reach, while retweeting enables content to spread quickly. With its concise format, Twitter offers a space for individuals, public figures, organizations, and businesses to connect with their audience and build communities. It has become an essential platform for staying informed, participating in global conversations, and fostering engagement.
Twitter’s real-time nature, hashtag usage, and retweeting feature have transformed it into a vital platform for concise and impactful communication. From breaking news to personal interactions, Twitter continues to shape how people share and consume information, fostering connections and enabling global conversations in an easily digestible format.
Threads: Twitter Killer
Meta’s Threads is a fantastic micro-blogging platform where you can easily share your thoughts and updates in the form of captivating “threads.”, limited to 500 characters It provides a seamless way to express yourself through concise text updates. It’s a newly launched social media platform. After being reviewed by the audience, it shows the case that threads are a combination of Twitter and Instagram in terms of features.
In addition to posting text updates, Meta’s Threads offers a wide range of features that allow you to share messages, photos, links, and videos effortlessly. Moreover, it provides a vibrant space for you to join public conversations about your interests and connect with individuals who share similar passions. Engaging with like-minded people has never been easier!
Difference Between Twitter and Threads
Bases |
|
Threads |
Owner |
Elon Musk |
Mark Zuckerberg |
Launch Date |
March 21, 2006 |
July 5, 2023 |
Characters limit |
Upto 280 Characters |
Upto 500 Characters |
Verification |
8$ Per Month / 656 INR |
Free (Can be shift from Instagram Account) |
Video Limit |
2 Minutes 20 Seconds |
5 Minutes |
Account sync |
Twitter provides users with multiple convenient options to log / SignUp into their accounts using your email, phone number, or simply your username, Twitter ensures a seamless login / SignUp experience that suits your preferences. (Starting from Scratch). |
Threads is synced with Instagram, so it can transfer followers and following and other date from Instagram to threads. |
Availability |
Accessible through Website and App on Android and IOS. |
Accessible only through App on Android and IOS. |
User Experience |
Creating a tweet on Twitter follows a similar process. By tapping on the Plus (+) icon, you can effortlessly compose and share your thoughts in a tweet. The intuitive interface makes it easy to begin writing your tweet and express yourself in just a few taps. |
When using Threads, initiating a new thread is as easy as tapping on the dedicated “New Thread” button and instantly expressing your thoughts through writing. Furthermore, you have the flexibility to enhance your thread by attaching various types of media, such as images or videos. Additionally, Threads allows you to personalize your privacy settings, enabling you to determine who can access and engage with your specific thread. |
Website |
Twitter is accessible from Website. |
Currently, Threads is not accessible from Website |
Direct Messages(DM) |
Has the option of Direct Message |
Not has the option of Direct message
|
Twitter and Threads are two distinct platforms with notable differences. In terms of the character limit, Twitter restricts free users to 240 characters per post, while Threads users enjoy a more generous limit of 500 characters. Verification on Twitter comes at a price of $8 per month or 656 INR, whereas Threads offers it for free. When it comes to video content, Twitter limits videos to 512MB and 2 minutes, 20 seconds, while Threads allows for videos up to 5 minutes in length. Twitter provides the option of Direct Messages for private conversations, while Threads focuses on public interactions. In terms of accessibility, Twitter can be accessed via the website and mobile apps on Android and iOS, while Threads is only accessible through the dedicated app.

Twitter vs Threads
User Records
|
Threads |
On the biased of research Twitter reached the mark of 1 Million users in 2 Years in 2008. |
On the other hand, Threads reached the mark of 1 Million users in 2 Hours and 10 Million users in 7 hours. |
Following & Following List
|
Threads |
On your Twitter account, there is no option to transfer the data of your following and followers to another platform. Twitter operates as an individual platform, separate from other social media networks. |
In contrast, Meta allows you to transfer your following and follower data from Instagram to Threads. This allows for a seamless transition of your social connections between the two platforms. |

Price and Verification
|
Threads |
Twitter charge 8$ Per month / 656 INR for account verification |
Unlike in Threads, there are no charges for account verification. Moreover, if you have a verified Instagram account, you can transfer your account verification to your Threads account. |
Ease of Access: Twitter vs Threads
|
Threads |
Twitter has the option of login through login details |
As Threads can easily be accessible, Meta has cleverly established a connection between Instagram accounts and Threads, making Instagram the gateway to access the Threads app. |
Account sync
|
Threads |
Twitter operates as an independent platform and is not linked to any other application. It simply utilizes login information from external sources for user convenience. |
Threads is synced with Instagram, and currently, the only way to log in to Threads is by using your Instagram account. Similarly, when it comes to Instagram, the only way to access Threads is through your Instagram account. The two platforms are tightly interconnected in this regard. |
Account Deletion
|
Threads |
Twitter has the easy option of Deactivation of account. |
Threads is the ability to deactivate your account. However, it’s important to note that if you choose to deactivate your Threads account, your Instagram account will be automatically deleted as well. |
Account Creation: Twitter vs Threads
|
Threads |
Twitter users can create an account with the SignUp option using email, phone number, or simply your username, Twitter ensures a SignUp experience that suits your preferences. (Starting from Scratch). |
On the other hand in Threads, users can create their account using the SingUp option or if you have an Instagram account, then there is an option to transfer data of following, followers etc into your Threads account |
New Social Media Trends 2023
|
Threads |
|
|

User Experience: Twitter vs Threads
|
Threads |
|
|
The Objective of Platform
|
Threads |
|
|
Advertising: Twitter vs Threads
|
Threads |
On Twitter, you can conveniently access your advertising features by using your Ads Account. |
Currently, Threads does not offer the option of advertising on their app. However, according to reliable resources, it is expected that Threads will introduce its advertising facilities within one year of the app’s launch. |
Hashtags ‘#’
|
Threads |
Twitter offers the convenient option of using hashtags (symbolized by ‘#’). These hashtags enable you to boost visibility, engage with communities, and effectively categorize your content. Enhance your overall Twitter experience by incorporating hashtags into your tweets! |
On the other hand, Threads does not offer the choice to utilize hashtags in messages. Unlike Twitter, this functionality is absent, restricting the utilization of hashtags within the Threads platform. |
Security and Privacy: Twitter vs Threads
Feature |
|
Threads |
Hidden Words |
The mute feature applies only to tweets |
Allows hiding comments and replies with specific words |
Filtering Capability |
Filters out specific accounts or conversations |
Filters out comments and replies with specific words |
Purpose |
Muting accounts or conversations |
Protecting users from abusive language |
Scope of Search
|
Threads |
|
|
Posting, Live Section, Story
|
Threads |
Twitter has only option for Posting |
On the other hand, Threads has only option for Posting, Live Section and Story Publishing |
Username Rights
|
Threads |
On Twitter, your account operates independently, allowing you the flexibility to change your username at any time with ease. |
But on Threads, your username is directly associated with your Instagram account. As a result, you cannot modify your Threads username independently. If you wish to change your Threads username, you must also change your Instagram username, as the two are synchronized. Essentially, your Threads and Instagram usernames are linked and operate in tandem. |
Multimedia posts: Twitter vs Threads
|
Threads |
|
|
Interaction with User
|
Threads |
Engagement, likes, comments, reposts, and quotes. |
Like, Comment and Repost |
Audience Age Demographics
|
Threads |
According to research the age group that constitutes the highest percentage of users is 18-24, accounting for 32.0% of the total. Following closely behind is the 25-34 age group, comprising 29.6% of the user base. |
On the other hand, the age group with the highest representation on Twitter is individuals between 25 and 34 years old, accounting for 38.5% of the platform’s user base. |
Retweets and Reposts: Twitter vs Threads
|
Threads |
On Twitter, you can “retweet” a post as it is or with your added comment. This allows you to share the tweet with your followers, either by simply sharing it or by including your own commentary. |
On Threads, a similar feature to Twitter’s “retweet” is called “repost,” and it functions similarly. With “repost,” you have the ability to share a thread as it is or include a quote of your own. This allows you to share the thread with your followers while providing your own commentary if desired. |
Alternative Text for Images and Videos: Twitter vs Threads
|
Threads |
On Twitter, there is an option of using alt text for images and videos shared on the platform. |
Currently, Threads does not allow users to personalize or customize the alt text (alternative text) for images and videos shared on the platform. |
Threads vs Twitter: How is the New Platform Taking on Twitter?
Fun Facts About Threads vs Twitter
- According to research, Twitter successfully achieved the impressive milestone of acquiring 1 million users within a span of just two years, back in 2008.
- Threads accomplished an astonishing feat by amassing 1 million users within a mere two hours, and an incredible 10 million users within a span of just seven hours.
- According to a reliable source, Twitter made the decision to terminate a number of employees for undisclosed reasons. However, subsequently, meta (formerly known as Facebook) hired those same employees and utilized their talents to develop the Threads app.
- Based on research findings, the age group with the largest percentage of users on the platform is the 18-24 demographic, making up 32.0% of the total user base. In close pursuit is the 25-34 age group, representing 29.6% of the users.
- Conversely, the age group that exhibits the highest presence on Twitter consists of individuals aged 25 to 34, making up a significant 38.5% of the platform’s user base.
- In contrast, while tweets are limited to a maximum of four items, on the other hand, the platform allows users to include up to 10 items per post.
- Among the users we monitored, including many marketers, Threads garnered an average of 31.4 likes (hearts) per post, in stark contrast to Twitter’s average of 4.9 likes per post.
- In terms of user engagement through comments, Threads recorded an average of 4.5 comments per post, while Twitter had a significantly lower average of 0.5 comments per post.
- When analysing likes (hearts) per follower, Threads achieved an impressive rate of 0.41%, surpassing Twitter’s rate of 0.015%. Similarly, in terms of comments, Threads boasted a rate of 0.056% per follower, while Twitter’s rate stood at a significantly lower 0.001%.
- Meta has officially announced that Threads will adhere to a character count limit of 500, whereas unverified Twitter users are restricted to a limit of 280 characters.
- During the Thursday announcement, Zuckerberg revealed that Threads had already amassed a staggering 30 million users within its inaugural day, surpassing competitors by a wide margin.
- In fact, a study conducted in May revealed that a significant 25% of users expressed their intention to abandon Twitter within the upcoming year.
Conclusion
In conclusion, when comparing Twitter and Threads, there are notable differences between the two social media platforms. Twitter has been a dominant microblogging platform since its launch in 2006, allowing users to share concise tweets of up to 280 characters. On the other hand, Threads, developed by Meta, offers a similar micro-blogging experience with a character limit of 500, combining features from Instagram and Twitter. Threads has gained significant traction, attracting millions of users within hours of its launch.
Users’ preferences and engagement patterns vary on each platform. Research shows different age groups dominating the user base on Twitter vs Threads. Moreover, Threads outperforms Twitter in terms of likes, comments, and engagement rates per follower. Additionally, Threads provides a seamless integration with Instagram, making it convenient for users to transfer their followers and following.
While Twitter remains a popular platform for real-time news updates and global conversations, Threads aims to create a vibrant space for self-expression, meaningful conversations, and connection with like-minded individuals. Both platforms offer distinct user experiences and features, catering to different user needs.
The difference between Twitter and Threads lies in their functionality, user base, engagement rates, character limits, integration options, and overall objectives.
Read more about social media trends of digital marketing
FREQUENTLY ASKED QUESTIONS
Twitter is widely recognized as the swiftest platform for global news dissemination. With its robust search functionality, users can effortlessly explore trending news, keywords, individuals, hashtags, and usernames. However, when it comes to searching for specific content within threads, Twitter's search capabilities are presently restricted solely to user accounts.
Similar to other platforms under Meta, Threads employs an algorithmic timeline, wherein posts are presented based on an algorithm's perception of relevance to individual users. In contrast, Twitter offers users the choice between this algorithmic approach and a reverse chronological timeline, which showcases new posts in real-time as they are published.
As per an IANS report, Mosseri has made it clear that Meta has no plans to replace Twitter with Threads.
Threads on Twitter enable your Twitter community to effortlessly engage in ongoing conversations. With the capacity to include up to 25 tweets in a single thread, Twitter empowers users to incorporate various elements such as images, GIFs, and polls into each tweet within the thread, similar to standard tweets.
By sharing your unique insights through niche content, you can establish yourself as an authority in your industry and foster trust among your audience regarding your products. Additionally, repurposing your most successful blog posts can further amplify their reach and impact. Utilizing Twitter threads is an effective strategy to enhance engagement levels and effectively boost audience interaction.
Ever since Threads became accessible to the public on July 5th, Mark Zuckerberg has been periodically sharing updates on the number of users who have embraced the platform. In his latest disclosure, the founder revealed that the current count of sign-ups has reached an impressive milestone of 100 million users.
About The Cogent
The Cogent is the marketing and consulting company. Provides ROI-driven results for your business. We are offering digital marketing services for the last 5-plus years. We have a team of digital marketers available 24/7, ensuring massive revenue growth for your business. The Cogent Pvt Ltd provides Digital Marketing, SEO, SMM, PPC, Web development & Graphics designing. Contact us Today!!