If you’re an DTC brand owner
experiencing one or more of these problems
Wondering How We Can Help? Let’s Break It Down
Conversion Rate Optimization
Turn more visitors into loyal customers.
We dive deep into your customer journey to identify and eliminate friction points. From redesigning your landing pages and sales funnels to refining call-to-actions (CTAs), we use proven strategies and A/B testing to increase conversions at every stage. Every click is tracked, analyzed, and optimized to ensure it drives real business outcomes—not just vanity metrics.
Data-Driven Growth
Smarter acquisition. Stronger retention.
Our approach blends acquisition with robust retention marketing strategies to ensure sustainable growth. By analyzing real-time performance data, we double down on what drives results and quickly pivot away from what doesn’t. From welcome sequences and email flows to loyalty programs and win-back campaigns, we help you build lasting relationships with your customers—maximizing lifetime value and boosting ROI.
Profit-First Strategy
Sustainable growth starts with profitable fundamentals.
We take a bottom-line-focused approach to growth by optimizing your key performance metrics—Customer Acquisition Cost (CAC), Average Order Value (AOV), and Return on Ad Spend (ROAS). Our strategies ensure that every marketing dollar you spend brings profitable returns, enabling your brand to scale efficiently and sustainably over the long term.
High-Impact UGC
Authentic content that connects and converts.
We specialize in creating scroll-stopping, high-performing User-Generated Content (UGC) that builds brand trust and drives conversions. From testimonials and product reviews to story-driven videos and unboxings, we produce content your audience actually wants to engage with—boosting credibility and turning viewers into buyers.
Driving D2C Growth: Proven Case Studies
Khushbu Jewellers
Result: 10 Lakhs to 66 Lakhs in 2 Months
✅ Identifying the Bestsellers and Trending products:
They had 2000 SKU's listed out of which 80% of the sales were coming from 150 products. Identified these high converting products segregated them into All Time Bestseller, Trending and Others category.
✅ Proper Ad Structure:
As an experienced ecommerce ad agency, we structured their campaigns into Testing, Scaling, and Evergreen phases. Divided the overall Ad Budget for New, Engaged and Existing Audience. Further strategized on what to spend on Bestseller, Trending and Other Categories.
✅ Ad Creative Strategy:
Created different campaigns for TOF, MOF and BOF audience.
(i) Persona Based (Age, Demographics, Interests, Occupation) for prospecting.
(ii) Trust, Scarcity, Discount, Feature based for MOF/Engaged Audience
(iii) Upsell, Cross-Sell, New Launch Campaigns for Existing Purchasers
Khushbu Jewellers
High-impact retention. Low spend. Maximum returns.
For one of our D2C clients, The Cogent executed a focused retention marketing strategy that delivered real ROI. With just ₹80K in retention spend—across WhatsApp flows, SMS reactivation, and email automation—we re-engaged past buyers and high-intent audiences. By leveraging timely offers, personalized messaging, and behavioral segmentation, we drove over ₹20 Lakhs in revenue from returning customers alone.
Aqua Ace
Smart CRO. Better user experience. Bigger basket sizes.
Aqua Ace partnered with The Cogent to improve its eCommerce performance. Our CRO experts audited the product page and checkout journey, optimizing elements like product images, trust badges, CTA placement, and mobile UX. The result? A jump in the Add-to-Cart rate from 5.4% to 12.2%—more than doubling conversion intent without increasing ad spend.
Upper & Bottom
Strategic digital interventions can unlock rapid and measurable results.
The Cogent helped a D2C brand significantly scale its order volume through high-converting, performance-led campaigns. By implementing a targeted marketing strategy with optimized creatives, strategic offer rollouts, and seamless execution, the brand saw a 730% increase in sessions, with orders rising to 276 — a 2.7x jump compared to the previous period. Total sales crossed ₹2.05 lakhs, while the conversion rate surged by 259%, reflecting the effectiveness of the campaign structure.
Why Leading D2C Brands Partner with Cogent for Scalable, Profitable Growth
- Conversion Rate Optimization (CRO) that Drives Revenue: We turn traffic into transactions with CRO strategies backed by behavioral data, A/B testing, and real-time analytics to maximize on-site performance.
- Data-Driven Acquisition & Retention: From paid media to lifecycle marketing, every campaign is powered by insights — ensuring you attract the right customers and keep them coming back profitably.
- Profitability Over Vanity Metrics: We focus on what matters — bottom-line results. Our team conducts deep profitability analysis to ensure every dollar spent contributes to sustainable growth.