What is Digital Marketing? Types, Benefits

What is Digital Marketing? Types, Benefits

Digital marketing is the way of promoting services and products on the internet through different digital channels. Different Digital marketing channels are social media, SEO, E-mail marketing, content marketing and on mobile apps.

Digital Marketing is the combination of online and offline marketing. Both kinds of marketing make an all-rounded digital marketing strategy.

There are lot more about internet marketing in the further blog. It gives you proper guidance about what digital marketing is all about and how to do it.

What is Digital Marketing?

Digital Marketing, also known as internet marketing and online marketing. It is the promotion of a brand to connect with our target audience using the internet. This is not only about web-based advertising or social media, but also the use of text and multimedia messages as marketing channels as well. Digital Marketing not just stuck, it is growing in such a way that it is introduced AI in Digital Marketing, which is really outstanding.

Why is digital marketing important?

All types of marketing help your business grow. However digital marketing is most important because future marketing all depends upon mobile marketing. From SEO and Social media to text messages there are many ways to communicate with the target audience online. Moreover, internet marketing is a cost-effective technique for all types of businesses.

In fact

“There were 5 billion internet users globally in April 2022 alone.”

Different Channels of Doing Digital Marketing

There are many fields or ways of digital marketing to interact using digital media. Here are some examples of channels of digital marketing techniques.

Search Engine optimization(SEO)

Search Engine Optimization (SEO), it is the most demanding marketing tool compared to others. SEO is the process to rank higher the website content on SERP on different search engines for ex-Google, Bing, etc.

It is the best way of organic ranking which means you don’t pay any penny to be in that space.
Let’s Understand with the example when someone searches “Home Design” on Google; then they are searching for Ideas, photos and types. If you wrote an article on Home Design and want to approach your audience then you have to rank on top for that.
At the present time, the most important elements while optimizing the web page for search engines are:

  1. Top Quality of content
  2. Level of user engagement
  3. Mobile-friendliness
  4. Number and quality of inbound links

Other than the above accepts technical SEO is also important for page rank which includes URL structure, loading times, and broken links. Optimization of technical SEO helps search engines better navigate and crawl your site.

The end goal is to rank the web page as #1 on the SERP. This ensures that users who searches the specific query on google related to your brand or niche can easily find your service and product.

In Search Engine Optimization, there is no specific rule for ranking. Google and other search engines rapidly make changes in their algorithm, so it is not possible to make specific predictions. The only important thing is to regularly monitor your web page performance and make changes according to your strategy.

Content Marketing

Content Marketing is the key component of the web page. In SEO The main component in content marketing helps to connect with the target audience. It is the best channel of digital marketing among all of them.

The main goal of content marketing is to get leads from search results and convert them into customers. It increases the health of the website through these different methods.

  1. Blog posts
  2. E-books
  3. Whitepapers
  4. Infographics
  5. Newsletters
  6. Video or audio transcripts

The Fact

“A daily content production rate of 62% is found among companies with at least 5,000 employees”

Despite the importance of ranking highly in search engine results, content marketing writers must also engage audience members so they will read, share, and interact with the material. Relevant content can create strong relationships throughout the pipeline when it establishes strong relationships.

The Fact

“According to 92% of marketers, content is an important asset for their company”

What is the ultimate goal of your content marketing efforts?

The first step in creating effective, relevant, and engaging content is to identify your audience. Knowing your audience will help you determine what kind of content you should produce. Content marketing can include videos, blog posts, printable worksheets, and more.

Make sure your content is grammatically correct, error-free, easily understood, relevant, and interesting. In addition, the content you write should funnel readers to the next stage in the sales funnel, whether it’s a free consultation with a sales representative or a signup page.

Social Media Marketing

Social Media Marketing is a way of creating and improving brand awareness and driving traffic. It creates awareness about of brands, services, products, culture, and more. People spend billions of hours engaging on social media platforms, so social media marketing can be beneficial. The demanding digital platforms of Social Media are Instagram, Facebook, twitter and LinkedIn. A business’s choice of social media platforms will ultimately depend on its goals and audience. SMM is the most demanding channel of digital marketing.

The use of social media for marketing involves active audience participation, and it has become an increasingly popular way of attracting attention.

The Fact

“The Content Marketing Institute reports that 61% of B2B content marketers increased their social media use in 2013.”

The engagement metrics built into social media marketing are extremely valuable in helping you understand how well you’re reaching your target audience. Whether it’s shares, comments, or total website clicks, you decide what types of interactions are most important to you.

Following best practices is crucial for creating a successful social media marketing strategy. Following are a few best practices for social media marketing:

  1. Craft high-quality and engaging content
  2. Reply to comments and questions in a professional manner
  3. Create a social media posting schedule
  4. Post at the right time
  5. Hire social media managers to support your marketing efforts
  6. Know your audience and which social media channels they’re most active on

Search Engine Marketing

There are many ways to get traffic to the website and investing money in the search for traffic is one of them. Search engine marketing has become a crucial tool for increasing a company’s reach as consumers research and shop online for products. The algorithms used by search engines ensure that the most relevant results are returned with each search, including location information. Paid search advertising displays sponsored ads at the top of search engine results pages and on the sides of the page to increase visibility. The Difference Between SEM and SEO is that SEM is totally focused on paid marketing on search engines.

The Fact

“According to a report by Econsultancy, 61% of consumers use search engines to research products before buying.”

Think of yourself as a customer looking for products and services online. A search engine allows you to search for specific terms by entering them into the search box.

Taking a look at SEM campaigns from a marketer’s perspective will help us understand how they work. The marketer is prompted to provide the following information when creating a campaign within an SEM network:

  1. Select a set of keywords in digital marketing that are relevant to their website or product by conducting keyword research.
  2. Specify the geographic location where the ad will appear.
  3. Create an ad that will appear in search results.
  4. Ads are bid on based on the price the advertiser is willing to pay for each click.

Ads that contain only text are easy to create. An advertisement begins with a headline, followed by body text, a call-to-action, and a hyperlink URL.

In many cases, search engine marketing is considered to be the most efficient method of marketing.

Affiliate marketing

Affiliate marketing is one of the best digital marketing techniques that let promote other individuals’ Product and Services in return for a commission for each sale. In Affiliate marketing, you can be a promoter or business who works with the promoters.

It works on a revenue-sharing basis. Whenever someone purchases your promoted item, you earn a commission. Merchants are responsible for paying affiliates for every sale they help them generate.
First, you must establish a connection with the other party if you want to be an affiliate or find one. There are digital channels that connect affiliates with retailers, as well as single-retailer programs.

Email Marketing

It is the simple and most efficient marketing method in internet marketing in which you can communicate with your audience through messages. E-mail marketing is the top method for communication compared to live chat and social media.

The Fact

“Withover 4.5 Billion of people uses E-mail to communicate and also for marketing.”

The following are the steps involved in having an opt-in list:

  1. Provides personalized content, both in the body and in the subject line
  2. Indicates clearly what kind of emails the subscriber will receive
  3. Clear unsubscribe instructions in an email signature
  4. Provides both transactional and promotional email integration

Your campaign should be viewed by your prospects as a valuable service, not just a marketing tool.

Best Way to create Digital Marketing Strategy

  1. Define your goals: 

Determine what you want to achieve through your digital marketing efforts. This could be to increase brand awareness, generate leads, or drive sales.

  1. Know your target audience: 

Identify your target audience and understand their needs and preferences. This will help you tailor your digital marketing efforts to better reach and engage them.

  1. Choose your channels: 

Determine which digital channels you will use to reach your target audience. This could include social media, email marketing, search engine optimization (SEO), paid advertising, or content marketing.

  1. Develop a content strategy: 

Create a plan for the type of content you will create and share on your digital channels. This could include blog posts, videos, infographics, or social media posts.

  1. Optimize your website: 

Make sure your website is optimized for search engines and is user-friendly. This will improve your chances of ranking higher in search results and converting website visitors into customers.

  1. Measure your results: 

Set up analytics tracking to measure the success of your digital marketing efforts. This will help you understand what’s working and what’s not, so you can make informed decisions to improve your strategy.

  1. Continuously improve:

Use the insights from your analytics to make data-driven decisions and continuously improve your digital marketing strategy. This could include testing different tactics or optimizing your campaigns for better results.

Digital Marketing VS Offline Marketing

SR No. Online MarketingOffline Marketing
1.Internet marketing often focuses on content.Offline marketing typically has a product focus.
2.Third-party marketing tactics used online include social media, search, e-mail, and media from other sources.Media outlets, call centres, and telephones are examples of offline marketing.
3.Customers are communicated with through social media, chat, and email in online marketing.Customers are contacted via offline marketing using their mobile numbers and employees.
4.Target audience together in one location.The target market is spread.
5.It is cost-effective.It is a high marketing cost.
6.It supports in reaching out to market and industry professionals directly.Due to some obstacles, it does not directly address the professionals.
7.New customers cannot be seen.It is very evident to their potential customer.
8.fewer individuals to handle.large groups of individuals to control.
9.You can check the view rate, conversion rate, and overall advertising success of internet marketing using tools like Google Webmaster Tools, AdWords Information Center, and others tools.Measuring the effectiveness of print, radio, and television advertising in this situation is difficult since it is difficult to predict whether an audience would make a purchase or not.
10.Your material can reach a global audience by using content marketing strategies. Content reaches thousands of people every day, increasing your influence and coverage.Offline marketing may not be capable of achieving this.
11.Without even building regional stores, you can sell a product all over the world using online marketing. No need to maintain huge stocks. Global exposure is ensured.Promotions conducted offline have specific restrictions. It never guarantees the most exposure.
12.Various ways of Online Marketing:

1. Affiliate marketing
2. Social media marketing
3. Word-of-mouth marketing
4. Content Marketing
5. Search engine optimization
6. Email Marketing
7. Influencer marketing
8. Brand Marketing
9. Cause marketing
Various ways of Offline Marketing

1. Billboard ads
2. Business cards
3. Direct mail
4. Telemarketing
5. Print ads
13.There are no time restrictions with internet marketing. Consumers can access your website whenever they want to buy your goods or services.Here, you can only anticipate customers or sales after your shop has opened.
14.By focusing on a certain demographic of customers and making a specific offer, online marketing aids in the expansion of your organisation. A specific demographic might also be your target audience for promotions.Applying these kinds of tactics in offline circumstances is fairly difficult. Only small firms can employ these strategies to keep customers.


As you read above Digital Marketing is the technique of marketing, that promotes products and services on digital channels like social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. There are many Digital Marketing Services which make business growth. Almost every business’s marketing strategy should include digital marketing. In order to maximize your company’s growth potential, you need to embrace the possibilities of digital marketing. At TheCogent, a Digital Marketing Company in Jaipur provides Best Digital Marketing Services in Jaipur that grow your business through digital marketing.

6 Comments to “What is Digital Marketing? Types, Benefits”

Leave a Reply

Your email address will not be published. Required fields are marked *