/* ============================================================================
   D2C landing page  (d2c.php, served at /d2c/)
   Scoped to main.d2c-page (+ the page's floating .d2c-contact-btn).
   Layout families down the page:
     framed hero media -> split heading row + framed artwork -> bento (3 cells)
     -> reels on a gradient band -> stacked case cards -> split why-us + form
   ========================================================================== */

/* ---------------------------------------------------------------------------
   0. Shared
   ------------------------------------------------------------------------- */
.d2c-page img { display: block; max-width: 100%; height: auto; }
.d2c-page .d2c-head { text-align: left; --rule-mx: 0; margin-bottom: clamp(1.75rem, 3.5vw, 2.75rem); }
.d2c-page .d2c-head h2 { max-width: 24ch; }
/* Bootstrap rows re-used as grid containers: drop gutters + column sizing */
.d2c-page :is(.d2c-problems__grid, .d2c-svc, .d2c-ugc__intro, .d2c-case, .d2c-why__panel, .d2c-reels-row) {
  margin: 0; --bs-gutter-x: 0; --bs-gutter-y: 0;
}
.d2c-page :is(.d2c-problems__grid, .d2c-svc, .d2c-ugc__intro, .d2c-case, .d2c-why__panel, .d2c-reels-row) > * {
  width: auto; max-width: none; padding: 0; margin: 0; flex: initial;
}
.d2c-page p { color: var(--ink-2); line-height: 1.75; }

/* ---------------------------------------------------------------------------
   1. Hero  - the banner artwork in a gradient-bordered frame with one glow
   ------------------------------------------------------------------------- */
.d2c-page .d2c-hero { padding-top: clamp(1.25rem, 3vw, 2.5rem) !important; overflow-x: clip; }
.d2c-hero__frame {
  position: relative; isolation: isolate;
  padding: 1px; border-radius: var(--r-xl);
  background: var(--grad-border);
  box-shadow: var(--sh-lg), var(--glow);
}
/* text panel over the silk artwork (ribbons sit right, copy sits in the dark space left) */
.d2c-hero__panel {
  position: relative; overflow: hidden; border-radius: calc(var(--r-xl) - 1px);
  min-height: clamp(420px, 38vw, 560px);
  display: flex; flex-direction: column; justify-content: center; gap: clamp(1.4rem, 2.6vw, 2.2rem);
  padding: clamp(2rem, 5vw, 4.5rem);
  background: #07060f url("/Images/d2c-hero-silk.webp") right center / cover no-repeat;
}
.d2c-hero__panel::before { /* keeps the copy side readable at every width */
  content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background: linear-gradient(90deg, rgba(7,6,15,.92) 0%, rgba(7,6,15,.72) 38%, rgba(7,6,15,0) 68%);
}
.d2c-hero__panel > * { position: relative; z-index: 1; max-width: 640px; }
.d2c-page .d2c-hero__title {
  font-family: var(--font-head) !important; font-weight: 700; color: var(--ink);
  font-size: clamp(2.2rem, 1.3rem + 3.2vw, 4.1rem); line-height: 1.04; letter-spacing: -.035em; margin: 0;
  text-wrap: balance;
}
.d2c-hero__title span { background: var(--grad-text); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.d2c-hero__stats { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 0; }
.d2c-hero__stats li { display: flex; flex-direction: column; gap: .2rem; padding: 0 clamp(1rem, 2.4vw, 2rem); position: relative; }
.d2c-hero__stats li:first-child { padding-left: 0; }
.d2c-hero__stats li + li::before { content: ""; position: absolute; left: 0; top: 8%; bottom: 8%; width: 1px; background: linear-gradient(180deg, transparent, rgba(255,255,255,.35), transparent); }
.d2c-hero__stats strong { font-family: var(--font-head) !important; font-weight: 700; font-size: clamp(1.9rem, 1.3rem + 1.6vw, 2.9rem); line-height: 1; letter-spacing: -.03em;
  background: var(--grad-text); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }
.d2c-hero__stats span { font-size: .78rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-2); }
.d2c-hero__partners { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: .6rem; }
.d2c-hero__partners li {
  display: inline-flex; align-items: center; gap: .5rem; padding: .5rem .95rem .5rem .75rem; border-radius: var(--r-pill);
  background: rgba(255,255,255,.06); border: 1px solid var(--line-2); color: var(--ink);
  font-size: .86rem; font-weight: 600; -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
}
/* official marks (Simple Icons) drawn with masks in brand colours */
.d2c-pi { width: 18px; height: 18px; flex: none; background: var(--pi-c); -webkit-mask: var(--pi) center / contain no-repeat; mask: var(--pi) center / contain no-repeat; }
.d2c-pi--google  { --pi: url("/Images/icons/google.svg");  --pi-c: #8AB4F8; }
.d2c-pi--shopify { --pi: url("/Images/icons/shopify.svg"); --pi-c: #95BF47; }
.d2c-pi--meta    { --pi: url("/Images/icons/meta.svg");    --pi-c: #4D9BFF; }
@media (max-width: 767.98px) {
  .d2c-hero__panel { min-height: 0; justify-content: flex-end; padding-top: clamp(11rem, 52vw, 15rem); background-position: 72% top; background-size: auto 62%; }
  .d2c-hero__panel::before { background: linear-gradient(180deg, rgba(7,6,15,0) 0%, rgba(7,6,15,.75) 34%, rgba(7,6,15,.96) 55%); }
  .d2c-hero__stats { display: grid; grid-template-columns: repeat(3, 1fr); }
  .d2c-hero__stats li { padding: 0 .6rem; }
  .d2c-hero__stats span { font-size: .66rem; letter-spacing: .08em; }
}
@media (prefers-reduced-motion: no-preference) {
  .d2c-hero__panel > * { animation: v3-rise .9s var(--ease) both; }
  .d2c-hero__panel > :nth-child(2) { animation-delay: .08s; }
  .d2c-hero__panel > :nth-child(3) { animation-delay: .16s; }
}
.d2c-hero__glow {
  position: absolute; z-index: -1; pointer-events: none;
  width: min(720px, 70%); aspect-ratio: 1; right: 0; top: -30%;
  background: radial-gradient(closest-side, rgba(227,69,118,.32), rgba(242,156,72,.12) 48%, rgba(91,79,176,.10) 70%, transparent);
  filter: blur(28px);
}
/* responsive artwork pair (unchanged behaviour: desktop art > 768px, mobile art <= 768px) */
.d2c-page .mobile-image { display: none; }
.d2c-page .desktop-view { display: block; }
.d2c-page .mobile-view { display: none; }
@media (max-width: 768px) {
  .d2c-page .desktop-image { display: none !important; }
  .d2c-page .mobile-image { display: block !important; }
  .d2c-page .desktop-view { display: none; }
  .d2c-page .mobile-view { display: block; }
}

/* ---------------------------------------------------------------------------
   2. Problems  - heading left, CTA right, framed artwork full width below
   ------------------------------------------------------------------------- */
.d2c-problems__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  grid-template-areas: "head cta" "media media";
  column-gap: clamp(1.5rem, 4vw, 3rem); row-gap: clamp(1.5rem, 3vw, 2.25rem);
  align-items: end;
}
.d2c-problems__head { grid-area: head; }
.d2c-problems__media { grid-area: media; }
.d2c-problems__cta { grid-area: cta; }
.d2c-problems__head h1 { max-width: 16ch; }
.d2c-problems__head p {
  margin-top: 1rem; font-size: clamp(1.05rem, .98rem + .4vw, 1.3rem); color: var(--ink-2);
}
.d2c-problems__head p span {
  font-weight: 700;
  background: var(--grad-text); -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
}
.d2c-problems__media img {
  width: 100%; border-radius: var(--r-xl);
  border: 1px solid var(--line-2); box-shadow: var(--sh-lg);
}
/* the whole pill triggers the scroll; the inner link stays in the HTML */
.d2c-page .d2c-cta-btn { min-height: 52px; }
.d2c-page .d2c-cta-btn a { color: #fff !important; pointer-events: none; }

/* ---------------------------------------------------------------------------
   3. Services  - bento: wide split cell, tall stacked cell, wide split cell
   ------------------------------------------------------------------------- */
.d2c-bento {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: clamp(.9rem, 1.6vw, 1.25rem);
}
.d2c-page .d2c-svc {
  display: grid; align-items: center;
  gap: clamp(1rem, 2.2vw, 1.75rem);
  padding: clamp(1rem, 1.8vw, 1.35rem);
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-xl);
  box-shadow: var(--sh-xs);
}
.d2c-svc__media img { width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: var(--r-lg); }
.d2c-svc__body { display: flex; flex-direction: column; justify-content: center; padding: .25rem .35rem; }
.d2c-svc__body h3 { font-size: clamp(1.25rem, 1.05rem + .7vw, 1.6rem); }
.d2c-svc__body h4 { margin-top: .6rem; font-size: 1.08rem; color: var(--ink); font-weight: 600; }
.d2c-svc__body p { margin-top: .9rem; font-size: .98rem; }

/* A: gradient border, wide */
.d2c-page .d2c-svc--a {
  grid-column: 1 / span 8; grid-row: 1;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  border-color: transparent;
  background: linear-gradient(var(--surface), var(--surface)) padding-box, var(--grad-border) border-box;
}
/* B: tall tinted cell, image on top */
.d2c-page .d2c-svc--b {
  grid-column: 9 / span 4; grid-row: 1 / span 2;
  grid-template-columns: minmax(0, 1fr); align-content: start; align-items: start;
  background: var(--grad-soft), var(--surface);
  position: relative; overflow: hidden;
}
.d2c-page .d2c-svc--b::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 3px; background: var(--grad); }
.d2c-svc--b .d2c-svc__body { padding-bottom: .5rem; }
/* C: plain surface, image left */
.d2c-page .d2c-svc--c {
  grid-column: 1 / span 8; grid-row: 2;
  grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr);
}
.d2c-svc--c .d2c-svc__media { order: -1; }

@media (prefers-reduced-motion: no-preference) {
  .d2c-page .d2c-svc, .d2c-page .d2c-case { transition: transform var(--t2) var(--ease), box-shadow var(--t2) var(--ease), border-color var(--t2) var(--ease); }
  .d2c-page .d2c-svc:hover, .d2c-page .d2c-case:hover { transform: translateY(-3px); box-shadow: var(--sh); }
}

/* ---------------------------------------------------------------------------
   3b. UGC  - split intro, reels framed on a full-colour gradient band
   ------------------------------------------------------------------------- */
.d2c-ugc { margin-top: clamp(3rem, 6vw, 5rem); }
.d2c-ugc__copy {
  display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
  grid-template-rows: 1fr auto;
  column-gap: clamp(1.5rem, 5vw, 4.5rem); align-items: end;
}
.d2c-ugc__copy h3 { grid-column: 1; grid-row: 1; align-self: end; font-size: clamp(1.75rem, 1.2rem + 1.9vw, 2.6rem); letter-spacing: -.03em; line-height: 1.08; }
.d2c-ugc__copy h4 { grid-column: 1; grid-row: 2; align-self: start; margin-top: .75rem; font-size: 1.1rem; color: var(--ink); font-weight: 600; }
.d2c-ugc__copy p { grid-column: 2; grid-row: 1 / span 2; align-self: end; }

.d2c-ugc__stage { position: relative; isolation: isolate; margin-top: clamp(1.75rem, 3.5vw, 2.75rem); padding-block: clamp(1.75rem, 3vw, 2.5rem); }
.d2c-ugc__band {
  position: absolute; z-index: -1; left: 0; right: 0; top: 18%; bottom: 18%;
  background: var(--grad); border-radius: var(--r-xl); box-shadow: var(--glow-lg); overflow: hidden;
}
.d2c-ugc__band::after { content: ""; position: absolute; inset: 0; background: radial-gradient(60% 140% at 85% 0%, rgba(255,255,255,.22), transparent 60%); }

.d2c-reel {
  padding: 5px; border-radius: var(--r-lg);
  background: rgba(8,8,15,.92); border: 1px solid var(--line-3);
  box-shadow: var(--sh-lg);
}
.d2c-reel video {
  display: block; width: 100%; height: auto; aspect-ratio: 9 / 16; object-fit: cover;
  border-radius: calc(var(--r-lg) - 5px); background: #000;
}
/* desktop: six framed reels, staggered */
.d2c-page .d2c-reels-row {
  display: grid; grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: clamp(.6rem, 1.2vw, 1rem);
  padding: 0 clamp(1rem, 2.5vw, 2rem) 1.75rem;
}
.d2c-reels-row > .d2c-reel:nth-child(even) { transform: translateY(1.75rem); }
.d2c-ugc .carousel-inner { overflow: visible; }
/* mobile / tablet: swipeable rail, edge to edge */
.d2c-page .d2c-reels-scroll {
  display: flex; gap: .75rem; overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch;
  margin-inline: calc(var(--bs-gutter-x, 1.5rem) * -.5); padding: 0 calc(var(--bs-gutter-x, 1.5rem) * .5) .5rem;
  scroll-padding-inline: calc(var(--bs-gutter-x, 1.5rem) * .5);
  scrollbar-width: none;
}
.d2c-page .d2c-reels-scroll::-webkit-scrollbar { display: none; }
.d2c-page .d2c-reels-scroll > .d2c-reel { flex: 0 0 min(58%, 260px); scroll-snap-align: start; }

/* ---------------------------------------------------------------------------
   4. Case studies  - stacked split cards; featured first, tinted third
   ------------------------------------------------------------------------- */
.d2c-case-list { display: grid; gap: clamp(1rem, 2vw, 1.5rem); }
.d2c-page .d2c-case {
  display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
  gap: clamp(1.5rem, 4vw, 3.5rem); align-items: center;
  padding: clamp(1.25rem, 3vw, 2.5rem);
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-xl);
  box-shadow: var(--sh-xs);
}
.d2c-page .d2c-case--rev { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); }
.d2c-case--rev .d2c-case__media { order: -1; }
.d2c-page .d2c-case--feature {
  border-color: transparent;
  background: linear-gradient(var(--surface), var(--surface)) padding-box, var(--grad-border) border-box;
  box-shadow: var(--sh), var(--glow);
}
.d2c-page .d2c-case--tint { background: var(--grad-soft), var(--surface); }

.d2c-case__body h3 { font-size: clamp(1.05rem, .98rem + .3vw, 1.2rem); letter-spacing: 0; text-transform: none; }
.d2c-case__body h4 { margin-top: .5rem; font-size: clamp(1.3rem, 1.1rem + .8vw, 1.75rem); line-height: 1.2; letter-spacing: -.02em; color: var(--ink); font-weight: 700; }
.d2c-case__body p { margin-top: 1.1rem; font-size: .98rem; line-height: 1.8; }
.d2c-page .d2c-em { color: var(--accent); font-weight: 600; }
.d2c-case__media img { width: 100%; border-radius: var(--r-lg); border: 1px solid var(--line-2); box-shadow: var(--sh); }
.d2c-case__media--shot img { aspect-ratio: 5 / 4; object-fit: contain; background: #fff; }

/* ---------------------------------------------------------------------------
   5. Why us + form  - split panel
   ------------------------------------------------------------------------- */
.d2c-page .d2c-why__panel {
  display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(1.75rem, 4.5vw, 4.5rem); align-items: center;
}
.d2c-page .d2c-why .section-title { font-size: clamp(1.75rem, 1.2rem + 1.9vw, 2.6rem); line-height: 1.1; margin: 0; }
.d2c-page .d2c-why .highlight {
  background: var(--grad-text); -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
}
.d2c-page .why-list { list-style: none; padding: 0; margin: clamp(1.5rem, 3vw, 2.25rem) 0 0; display: grid; gap: 0; }
.d2c-page .why-list li {
  position: relative; padding: 1.15rem 0 1.15rem 3.4rem; border-top: 1px solid var(--line);
  line-height: 1.65; font-size: .98rem;
}
.d2c-page .why-list li:last-child { border-bottom: 1px solid var(--line); }
/* gradient tile with a CSS-drawn tick (decorative, no text) */
.d2c-page .why-list li::before {
  content: ""; position: absolute; left: 0; top: 1.2rem; width: 2.2rem; height: 2.2rem;
  border-radius: var(--r-sm); background: var(--grad-2); box-shadow: var(--glow);
}
.d2c-page .why-list li::after {
  content: ""; position: absolute; left: .82rem; top: 1.62rem; width: .55rem; height: .95rem;
  border: solid #fff; border-width: 0 2.5px 2.5px 0; transform: rotate(45deg);
}
.d2c-page .why-list strong { display: block; color: var(--ink); font-family: var(--font-head) !important; font-size: 1.08rem; font-weight: 600; margin-bottom: .3rem; }
.d2c-page .why-list span { color: var(--ink-2); }

/* scrollIntoView target clears the sticky navbar */
#contact-form { scroll-margin-top: 128px; }
.d2c-page .form-wrapper {
  position: relative; overflow: hidden;
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-xl);
  padding: clamp(1.5rem, 3vw, 2.4rem); box-shadow: var(--sh-lg);
}
.d2c-page .form-wrapper::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 4px; background: var(--grad); }
.d2c-page .form-title { text-align: left; font-size: clamp(1.3rem, 1.1rem + .8vw, 1.65rem); line-height: 1.2; margin: 0 0 1.5rem; }
#contactForm { display: flex; flex-direction: column; gap: .9rem; }
#contactForm .row-2 { display: grid; grid-template-columns: 1fr 1fr; gap: .9rem; }
#contactForm input { min-height: 52px; }
#contactForm .phone-group { display: flex; min-width: 0; }
#contactForm .country-code {
  flex: 0 0 auto; display: inline-flex; align-items: center; padding: 0 .95rem;
  background: var(--surface-3); border: 1px solid var(--line-2); border-right: 0;
  border-radius: var(--r-sm) 0 0 var(--r-sm);
  color: var(--accent); font-family: var(--font-head) !important; font-weight: 600;
}
#contactForm .phone-input { min-width: 0; border-radius: 0 var(--r-sm) var(--r-sm) 0 !important; }
#contactForm .btn-submit { margin-top: .35rem; min-height: 54px; font-size: 1.05rem; }
#form-response:empty { display: none; }
#form-response { font-size: .95rem; color: var(--ink); }

/* ---------------------------------------------------------------------------
   6. Floating "Contact Us" side tab (outside main)
   ------------------------------------------------------------------------- */
.d2c-contact-btn {
  position: fixed; right: 0; top: 50%; z-index: 1035; transform: translateY(-50%);
  writing-mode: vertical-rl;
  padding: 1.1rem .6rem; min-width: 44px;
  font-family: var(--font-head) !important; font-weight: 600; font-size: .9rem; letter-spacing: .02em; color: #fff;
  background: linear-gradient(180deg, #5B4FB0 0%, #E8517F 50%, #F7A23B 100%);
  border: 0; border-radius: var(--r-sm) 0 0 var(--r-sm);
  box-shadow: var(--glow); cursor: pointer;
  transition: padding var(--t2) var(--ease), box-shadow var(--t2) var(--ease);
}
.d2c-contact-btn:hover { padding-right: .9rem; box-shadow: var(--glow-lg); }

/* ---------------------------------------------------------------------------
   7. Responsive
   ------------------------------------------------------------------------- */
@media (max-width: 991.98px) {
  .d2c-page .d2c-svc--a, .d2c-page .d2c-svc--b, .d2c-page .d2c-svc--c { grid-column: 1 / -1; grid-row: auto; }
  .d2c-page .d2c-svc--b { grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); align-items: center; }
  .d2c-page .d2c-case, .d2c-page .d2c-case--rev { grid-template-columns: minmax(0, 1fr); }
  .d2c-case__media { max-width: 560px; }
  .d2c-page .d2c-why__panel { grid-template-columns: minmax(0, 1fr); }
  .d2c-ugc__band { top: 12%; bottom: 12%; }
}
@media (max-width: 767.98px) {
  .d2c-problems__grid { grid-template-columns: minmax(0, 1fr); grid-template-areas: "head" "media" "cta"; }
  .d2c-page .d2c-cta-btn { width: 100%; white-space: normal; text-align: center; }
  .d2c-page .d2c-svc--a, .d2c-page .d2c-svc--b, .d2c-page .d2c-svc--c { grid-template-columns: minmax(0, 1fr); }
  .d2c-svc .d2c-svc__media { order: -1; }
  .d2c-ugc__copy { grid-template-columns: minmax(0, 1fr); grid-template-rows: none; }
  .d2c-ugc__copy h3, .d2c-ugc__copy h4 { grid-row: auto; }
  .d2c-ugc__copy p { grid-column: 1; grid-row: auto; margin-top: 1rem; }
  .d2c-case .d2c-case__media { order: -1; }
}
@media (max-width: 575.98px) {
  #contactForm .row-2 { grid-template-columns: minmax(0, 1fr); }
  .d2c-page .why-list li { padding-left: 3rem; }
  .d2c-contact-btn { font-size: .8rem; padding: .9rem .5rem; }
}